Store design is considered to be one of the most relevant factors of the modern customer experience. A number of studies in the psychological field claim that a store’s aesthetic aspect can strongly influence the consumers’ emotional dimension.
Elements such as space geometry and colour disposition can affect customers’ willingness to buy and, for this reason, they need to be carefully chosen in order to become valuable factors in competitive differentiation.
Surfaces also play an important role in this field as they have to provide both high technical performance – such as wear-resistance, durability over time, functionality and ease of maintenance – and the capability to enhance the display of goods, harmonising all the elements in order to satisfy the customer’s visual perception.
Materials such as Microtopping® microcement allow the creation of modern, seamless and refined surfaces in intense shades suitable in any environment, with a thickness of just 3 mm.
Nuvolato Architop® combines an incredible robustness with a contemporary industrial look.
These products represent the perfect solution for such architectural contexts.
Ideal Work’s innovative solutions also include Acid Stain® and Purometallo. Acid Stain® is created by using special acids from metallic salt compounds which chemically change the colour of concrete and therefore produce unique and permanent variegated effects. Purometallo is a new, innovative decorative metal powders-based coating able to give a glamourous touch to the internal environment of any store or showroom.